WAY OF LIFE

OUR STORY

In the neighborhood of TriBeCa, New York the WOLACO concept was conceived as a solution to modern day deficiencies in fitness apparel.Carrying an iPhone during exercise should be effortless, and keeping your valuables safe and dry should be an option. As a group of former collegiate athletes, we teamed up to develop a product that solved these seemingly obvious shortcomings. After numerous rounds of prototyping, we are finally ready to share our solution - the North Moore Short - a product that we think speaks loudly to our company mission. We want WOLACO to represent your true lifestyle, and we will strive to deliver a brand that is just as passionate as the life that you regularly lead. We hope you’ll join us.