THE NORTH MOORE SHORT – WOLA-Co Redesign

THE NORTH MOORE SHORT

THE NORTH MOORE SHORT

It’s not your daddy’s jock strap.

A unique hybrid between function and style - the North Moore Short was born for the efficiency-craving urbanite of New York City.

A year and a half ago, while running the streets of Manhattan with his key tucked into his sock and phone bouncing around in his pocket, founder Terry White could only hope he’d return with everything he left with. His workout was a time to release - to let go of deadlines and formalities.

It didn’t feel right to be worrying, or even thinking, about how to protect his valuables. So, one fateful conversation in a dark and cramped NYC apartment birthed a solution. That October evening, the idea for the North Moore Short came to life.

After 12 iterations and seemingly endless trial and error, an original product was conceived. The North Moore Short quite literally represents our blood, sweat and tears (we don’t cry). As a young and energetic team, we hustled to create the best product possible. From product development to material sourcing, we have always had high standards.

    THE FABRIC:

    • Moisture-wicking

    • Long lasting durability

    • Strong, yet flexible

    THE MEDIA POCKET:

    • Sweat proof

    • Tight and secure, reduces jostling

    • Fits iPhones up to iPhone6 and most Androids

    • 5” height, 2.9” width

    • Optimal placement

    THE AUX POCKET:

    • Sweat proof

    • Tight and secure

    • Velcro fastener

    • Fits keys, cash, & credit cards

    • 75” height, 2.9” width